The World’s First Digital Jewelry Show returns with an immersive format and physical showcase in Milan. Digital Jewelry Week (DJW), founded by Dario Rjeili, is an event that blends digital innovation with jewelry design.

– Dario Rjeili –
It’s now welcoming applications for its upcoming competition in 2025, scheduled from October 6 to 12, 2025.

DJW25 continues to push boundaries with its innovative approach, introducing a fully hybrid format that seamlessly integrates cutting-edge digital experiences with a physical exhibition in Milan, the epicenter of design and luxury.

Following a successful event in 2024 that drew over 12,000 attendees and garnered widespread international media coverage, DJW has established itself as the definitive platform for progressive jewelry brands aiming to thrive in an increasingly digital marketplace. GemGenève, the International Gem and Jewelry tradeshow founded by Thomas Faerber and Ronny Totah, has seen DJW’s potential and has supported it by financing the production of a jewelry piece created by the winner. Furthermore, GemGenève will give him a booth at the tradeshow. Mathieu Dekeukelaire, Director of GemGenève, commented: “While we believe in the importance of physical events for human connections, we are proud to support DJW in its innovative digital approach to showcasing young designers and new brands.” The winner will be selected by both the online visitors of DJW and a panel of judges.

A Tailored platform for brands
DJW25 provides a customized platform for both established names and emerging talents to:
- Expand International Reach – Engage with a worldwide audience of buyers, collectors, and media professionals through an immersive 3D environment.
- Experience the First Hybrid Jewelry Fair – Participate in a unique digital-first exhibition culminating in an exclusive physical event in Milan.
- Showcase with Style – Present collections through high quality 3D renders, interactive storytelling, and first-person exploration, all hosted on a dedicated platform designed specifically for jewelry.
- Drive Engagement – Drive direct engagement with potential clients through seamless product interactions, instant website links, and enriched brand profiles.
Whether launching a new collection, connecting with an international clientele, or demonstrating innovation in the market, DJW25 offers a dynamic and design-forward approach to elevate your brand.

Immersive Innovation, Industry Endorsement
Digital Jewelry Week 2025, in collaboration with immersme.io, introduces several groundbreaking updates:
- No Apps or Downloads Required – Instant access across all devices for a hassle-free experience.
- Customizable showrooms for compelling brand narratives.
- Exclusive presence in Milan – Facilitating in-person interactions and media exposure.
- Integrated lead generation for business development
Supported by industry leaders including:
- Dalia Greppi – Jewelry Director at Prada
- Lucrezia Buccellati – Co-Creative Designer at Buccellati
- Mathieu Dekeukelaire & Nadège Totah – Directors at GemGenève
- Laura Astrologo Porché – Senior Jewelry Journalist
DJW25 transcends mere exhibition—it delivers a curated experience that sets the stage for the future of jewelry.
“DJW was created to challenge convention and offer brands a new way to connect with clients, buyers, and each other,” said Dario Rjeili, Founder of Digital Jewelry Week. “With the 2025 edition, we’re offering the most immersive experience to date—one that blends high-quality visuals, intuitive interactivity, and the emotional resonance of physical presence.”
To apply or learn more, visit www.digitaljewelryweek.com
Contact: dario@digitalexhibitiongroup.com
Digital Jewelry Week is the world’s premier hybrid jewelry showcase, bridging virtual and physical formats to redefine the experience and dissemination of fine jewelry. Founded by Digital Exhibition Group SRL, DJW receives invaluable support from esteemed partners, including GemGenève, Immerse, EY, Watches and Jewelry Initiative 2030, Cozzari Jewelry, and Magù srl.
Article edited by Laura Astrologo Porché
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