An extraordinary event unfolds annually in the heart of the Swiss Alps, captivating the hearts of automotive enthusiasts and connoisseurs alike. The International Concours of Elegance, fondly known as THE ICE St. Moritz, is an exhibition of classic cars full of history, artistry, and the indomitable human spirit that seeks beauty in motion. This year, on the 21st and 22nd of February 2025, Lake St. Moritz transformed into a veritable theatre of dreams, where the world’s most exclusive automobiles converged to narrate tales of yesteryears and inspire future aspirations. The event, renowned for its unique setting and ambiance, offered attendees an immersive experience, blending the allure of classic motoring with the serene beauty of the Engadine Valley.
The pièce de résistance of THE ICE St. Moritz 2025 was undoubtedly the 1934 Bugatti 59, which was honoured with the prestigious “Best in Class” award. With its sleek lines and roaring 8-cylinder engine, this automotive masterpiece epitomises the zenith of pre-war engineering and design. Its victory at the event is a testament to its enduring legacy and the meticulous craftsmanship that has preserved its splendour over the decades.
Beyond the Bugatti, the event showcased a curated selection of automotive legends, each with its unique story and significance. The 1956 Ferrari 500 TRC, a symbol of Italian racing heritage, clinched the top spot in the “Barchettas on the Lake” category. Its sleek design and storied past, including multiple participations in the Targa Florio, make it a coveted jewel among collectors. In the “Racing Legends” category, the Porsche 908-03 from 1972 stood out not just for its victories at the Targa Florio and the 1000 km of Nürburgring but also for its innovative use of fibreglass in its construction, marking a significant evolution in automotive engineering.
The event also paid homage to unique designs with the “Concept Cars & One Offs” category, where the Alfa Romeo 6C 1750 GS Spider Aprile from 1931 was celebrated. This one-of-a-kind vehicle, reimagined in 1939 by Giuseppe Aprile with the artistic vision of Mario Revelli de Beaumont, stands as a testament to the fusion of engineering prowess and creative ingenuity. The “Icons on Wheels” category saw the 1966 Ferrari 275 GTB/4 take the limelight. With its powerful V12 engine and a recent restoration by Kessel Classic, this model encapsulates the essence of 1960s motoring excellence, blending performance with timeless design. THE ICE St. Moritz is a grand celebration of the past and a bridge to the future of automotive excellence. Maserati seized this opportunity to unveil two novelties of the GranCabrio model: the V6 Nettuno engine variant, boasting 490 horsepower, and the bespoke Trofeo ONE of ONE – THE ICE edition, crafted by the Fuoriserie division. These unveilings underscore Maserati’s commitment to innovation while honouring its rich heritage.
Pagani Automobili, renowned for its hypercars that blend art and science, graced the event with the Utopia Roadster. Limited to a mere 13 units and priced above 3 million euros, this masterpiece is powered by a formidable V12 AMG engine. The display also featured the Huayra Epitome, a unique creation from the Grandi Complicazioni division, alongside the Huayra R and Zonda S, exemplifying Pagani’s dedication to pushing the boundaries of automotive artistry.
For collectors and investors, THE ICE St. Moritz offers a unique occasion to delve into the intricate tapestry of automotive history and assess the investment potential of these rolling works of art. The vehicles showcased are not merely modes of transport; they are tangible assets that often appreciate, driven by their rarity, historical significance, and the passion they ignite among enthusiasts.
Investing in classic cars requires a discerning eye and an understanding of the market dynamics. Events like THE ICE St. Moritz serve as a barometer for trends, offering insights into which models are gaining traction among collectors. For instance, the Bugatti 59’s accolade may signal a renewed interest in pre-war grand prix cars, potentially influencing their market desirability. Moreover, the presence of contemporary manufacturers like Maserati and Pagani, unveiling limited-edition models, highlights the symbiotic relationship between heritage and modernity. These new models, while fresh off the production line, are imbued with the legacy of their predecessors, making them attractive propositions for investors seeking assets with historical lineage and contemporary appeal.
As the sun set over the snow-clad peaks, casting a golden hue over the assembled automobiles, one couldn’t help but reflect on the profound connection between man, machine, and the majestic landscape of St. Moritz. THE ICE St. Moritz 2025 was a harmonious blend of art, history, and passion, leaving an indelible mark on all who had the privilege to attend.
Enjoy even more @ THE ICE St. Moritz
Photo by Pietro Rocchi / Antoinette Petruccelli
Article edited by Massimo Basile
Editor & Founder
By mb@admin
