I had the privilege of meeting Aline D’Ambricourt and her daughter Camille Louise Merré for the first time in Geneva and from that moment, I was deeply struck by the incredible dynamism and positive energy of this extraordinary duo behind the Maison Camille Louise Jewellery (CLJ).
From left: Camille Louise Merré and Aline d’Ambricourt (right), at the Goals House (Tavern on the Green, New York City) during Climate Week 2023, where CLJ showcased their innovation in the “Gift Shop”
Established in 2020, Camille Louise Jewellery is a French-Swiss phygital jewelry Maison dedicated to upholding a heritage that empowers women and pioneering the future of luxury.
Camille Louise Jewellery, a certified member of Originalluxury https://originalluxury.org/members/camille-louise
Aline, the Maison’s co-Founder and a GIA-certified gemologist, is a woman of boundless talents. Her story is incredibly inspiring. Aline is not only a celebrated harpsichordist with numerous awards and a career spanning three decades, but she has also performed for the royal families of Belgium and Denmark. However, her talents extend far beyond music. Aline’s unwavering passion for sustainability, heritage and craftsmanship preservation is at the heart of Camille Louise Jewellery.
Camille Merré, Aline’s daughter, is a GIA-certified jeweler, artist and designer whose creative spirit shines in everything she touches. With a design background from Central St Martin’s London, she serves as CEO & Creative Innovation Director at CLJ, bringing over a decade of experience in luxury gemstones, jewelry and watches. Camille believes jewelry can drive impactful change, integrating technology for sustainability.
Previously, Camille was International Innovation Manager at Cartier, leading projects in Web3 and Blockchain with a sustainability focus. She has spoken at global forums such as the World Economic Forum in Davos and holds a MA in Management & Marketing from Regent’s University London, recognized as an “Impact-Maker” at the Clinton Foundation. When I met Aline and Camille, I felt an immediate connection, deeply appreciating their commitment to transforming their industry. They are not just creating beautiful pieces; they are at the forefront of establishing a circular economy, steadily reducing the carbon footprint gem by gem. Their dedication to inclusivity, empowering women and minorities and adhering to sustainable practices are a source of inspiration for all the industry.
In Aline and Camille, I see not just two extraordinarily talented women, but a powerful force for good, shaping the future of the jewelry industry with integrity, innovation and a commitment for craftsmanship. Their example demonstrates what is possible when passion meets purpose, and I am honored to support them on this incredible path. Each of their pieces is meaningful and conveys a story drawn from nature, art, history or personal experiences. The emphasis on storytelling and the high quality of their high-end creations make them distinctive and unique, attracting a sophisticated and discerning clientele. It comes as no surprise that Camille Louise Jewellery‘s pieces were selected for the renowned Netflix series Emily in Paris, Season 4. In this season, characters such as Emily Cooper, portrayed by Lily Collins, adorn themselves with the exquisite designs of Camille Louise Jewellery. Their presence in the series not only highlights the beauty and craftsmanship of the jewelry but also underscores its appeal in the world of high fashion and entertainment.
As featured in Netflix Series “Emily in Paris” Season 4 – Episode 4 Part 1)
by “Emily Cooper” played by Actress Lily Collins
https://camillelouise-jewellery.com/emily-in-paris-x-camille-louise-jewellery
Their inaugural novel “One of a Kind” Collection, unveils two high jewellery rings “Celestial Dawn Sun Ring” & “Moonlight Portal Ring” set with Natural Coloured Diamond by Antwerp Cut. Both rings complement each other like a natural satellite and a planet one gracefully orbiting the other, reflecting its light in harmony. Together, they form a unified expression of cosmic energy, where the sun and moon align in a stunning connection. This evokes the enchantment of Charles Perrault’s famous fairy tale “Peau d’Âne” (1697), with ‘The dress the color of the sun’ a golden gown showcasing an infinity design, and The dress the color of the moon’ a silver gown adorned with reflective mirrors. These are the most precious and luminous garments, mirrors that capture and reflect light, creating a mesmerizing radiance.
Celestial Dawn Sun Ring
https://camillelouise-jewellery.com/shop/rings/celestial-dawn-ring
Moonlight Portal Ring
https://camillelouise-jewellery.com/shop/rings/moonlight-portal-ring/
The Maison offers, two distinct collections: “One in a Trillion” and “Chromatic”, alongside the one-of-a-kind collection. The “Trillion” cut pays homage to the DNA signature, inspired by the “Arianna 1” rocket shape, which reflects Aline’s father’s career as an aerospace engineer. The mission is to enhance the play of light through a prism, creating a mesmerizing rainbow effect that defines their vision of beauty. This technique is exemplified in CLJ’s pieces, where the trillion cut creates a spectrum of rainbow hues, embodying the essence of the Maison. Let’s explore, therefore their novel and current jewelry pieces, handcrafted by skilled artisans, ensuring that each piece meets the highest standards of quality.
Celestial Trillion Drop earrings
https://camillelouise-jewellery.com/shop/earrings/celestial-trillion-drops-earrings
Aurora Borealis trillion necklace
https://camillelouise-jewellery.com/shop/necklaces/aurora-borealis-trillion-necklace
The brand offers a wide range of collections, each with its unique theme and style. These collections might include everything from delicate, everyday pieces to bold statement jewelry. The diversity in their offerings allows the brand to appeal to a wide range of tastes and occasions.
Eternity emerald cut rainbow sapphires ring
https://camillelouise-jewellery.com/shop/rings/eternity-emerald-cut-rainbow-sapphires-ring
Camille Louise Jewellery provides custom and bespoke services, allowing clients to create personalized pieces that reflect their individual style and preferences. This service is particularly popular for engagement rings, wedding bands, and other significant pieces of jewelry.
I had the pleasure to interview this amazing duo: How did the idea for Camille Louise Jewellery originate, and what inspired both of you to start this venture together? Can you share some insights into how being a mother-daughter team influences the dynamic and decision-making within your company?
“CLJ was created from our shared passion for craftsmanship and gemstones, inspired by family journeys across Asia, particularly Sri Lanka. An internship at the gem-cutting center in Ratnapura, the ‘City of Gems,’ further sparked our vision, leading to the inception of CLJ in 2020. As a mother-daughter duo, our collaboration blends Aline’s industry expertise with Camille’s innovative design approach, creating a dynamic synergy. Together, we are committed to crafting timeless yet modern jewelry through responsible practices. Our mission is to redefine the jewelry experience by merging traditional craftsmanship with cutting-edge digital innovation, making it accessible through a sustainable ‘phygital’ approach that connects with the Next-Gen both online and offline.”
In what ways does Camille Louise Jewellery contribute to empowering women, both within your company and in the broader community?
“As a women-led Maison, CLJ is dedicated to empowering women both within and beyond our business. We are proud members of UN Women and active participants in women-led communities across tech, innovation, and luxury, such as Women in Tech, 100 Women Davos, and Women of the Future. Our female-driven leadership fosters a culture of growth and success, while externally, we focus on partnerships that uplift women in our ethical supply chain, especially in artisanal mining, through fair wages and development opportunities. CLJ is committed to building a more inclusive and equitable future for women.”
How do you select your suppliers and partners to align with your commitment to equality and equity?
“At CLJ, we select suppliers and partners who share our unwavering commitment to equality, equity, and responsible practices. We proudly source our natural-colored gemstones, rare Natural Fancy Colored diamonds, and white diamonds from certified industry partners who adhere to the highest ethical standards. Our suppliers are affiliated with organizations such as the Responsible Jewellery Council (RJC/BPP), the International Gemstones Association (ICA), Sightholder De Beers Group, the Watches and Jewellery Initiative 2030 (WIJ2030), and the Antwerp Diamond Bourse. To ensure full traceability and ethical sourcing, CLJ complies with the Kimberley Process Certification Scheme and uphold the standards set by the World Diamond Council. These affiliations guarantee that our supply chain meets rigorous ethical and environmental criteria, aligning with our dedication to transparency, fairness, and sustainability in all aspects of our business.”
Could you highlight any specific initiatives or projects that Camille Louise Jewellery has undertaken to promote sustainability and circularity ?
“At CLJ, we are dedicated to promoting diversity and inclusivity, which is why we’re taking part in the Fusion Fashion Tech Summit during Climate Week in New York on September 23rd. FFTS is a member of the United Nations Fashion and Lifestyle Network. The network plays a key role in advancing the Sustainable Development Goals (SDGs) by connecting industry stakeholders, media, governments, and UN entities. This women-led event, pushes for change in both environmental and social issues. CLJ’s involvement reflects the Maison’s commitment to driving innovation, supporting communities, and building a more transparent and inclusive industry. »
https://fusionfashiontechsummit.com/agenda
What advice would you give to other women entrepreneurs looking to start their own business, particularly in the luxury sector?
“Our advice to women entrepreneurs in the luxury sector is:
• Define Your Unique Vision: Establish what sets your brand apart and build your business around that unique identity.
• Prioritize Quality: Focus on exceptional craftsmanship and meticulous attention to detail.
• Build Strong Networks: Cultivate meaningful relationships with industry leaders, suppliers, and customers.
• Commit to Sustainability: Incorporate ethical practices and sustainability into your business model.
• Embrace Innovation: Utilize new technologies to stay ahead in the market.
• Enhance Customer Experience: Deliver outstanding service and create memorable client experiences.
• Stay Resilient: Be prepared for challenges and maintain persistence in achieving your goals.”
Camille Louise Jewellery is a Maison which stands out for its elegance and craftsmanship. Their timeless pieces tell unique stories, carving out a niche in the high-end jewelry market, thus offering jewelry that bridge the physical and digital realms with ethical and sustainable innovation.
Discover even more @ camillelouise-jewellery.com
Article edited by Laura Astrologo Porché
Instagram @journaldesbijoux
By mb@admin
