With the highly anticipated 2023 CIBJO Congress in Jaipur, India, set to start on October 3, the CIBJO Technology Committee, led by Stéphane Fischler, has unveiled the tenth and final edition of this year’s pre-congress special reports. These reports delve deep into the effects of artificial intelligence, virtual reality, and big data on the esteemed jewelry industry.
Mr. Fischler, at the helm of the CIBJO Technology Committee, stresses the need for the industry to embrace this evolving technological landscape. He advocates for a proactive approach, urging the industry to invest in digital infrastructure and talent while leveraging captured data in a legal and optimal manner. In his words, “To prosper in this brave new world, we have to innovate in order not to be left behind.”
Fundamentally, all the discussed technologies revolve around data availability, primarily sourced from the Internet and the data generated by these advanced technologies. Mr. Fischler underscores that it’s not merely about collecting data; understanding its significance and implementing strategies based on it is imperative for maximizing returns. Gathering, validating, comprehending, and safeguarding information is increasingly essential for making optimal decisions in this evolving landscape, giving businesses their competitive edge.
Artificial intelligence (AI), Mr. Fischler notes, is a game-changer within the industry. Despite concerns about misinformation, he highlights how deep learning contributes to ongoing self-improvement, leading to progressively accurate data analysis as the data pool expands over time.
However, amidst this technological revolution, Mr. Fischler raises significant questions about preserving the unique allure of jewelry. He ponders on the delicate balance between leveraging technology’s potential and preserving the timeless charm of jewelry. He asks, “How do we maintain the centuries-old desire to adorn oneself and enjoy the mental benefit of it, in a virtual setting?” Furthermore, he contemplates how jewelry retailers can adapt to the virtual realm and enhance both digital and physical retail experiences. Customers, constantly connected to devices, generate a continuous stream of data. Striking the right balance between the two realms while ensuring the protection of creativity and intellectual property poses an essential challenge. Are copyright laws adequately equipped to face this new challenge? Mr. Fischler urges the industry to ponder and act on these critical questions as they navigate the future of jewelry in an era shaped by unprecedented technological advancements.
As the 2023 CIBJO Congress looms near, the industry eagerly awaits the insightful discussions and potential solutions that will be presented, paving the way for an innovative and technologically empowered future for the jewelry industry.
Find a full copy of the CIBJO Technology Committee’s Special Report here: CIBJO-Special-Report-2023-Technology
Article edited by Laura Astrologo Porché
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