Louis Vuitton’s latest venture, LV The Place Bangkok, offers a bespoke cultural journey blending artful experiences with elegant couture and delicious cuisine, inviting visitors to explore the essence of the Maison’s universe. Situated in the heart of Thailand’s capital, this one-of-a-kind destination boasts an immersive exhibition curated to reveal the brand’s vibrant history alongside a contemporary café and sophisticated restaurant crafted by acclaimed Chef Gaggan Anand. With its dynamic scenography and original menu offerings, LV The Place Bangkok promises an unforgettable exploration of Louis Vuitton’s creativity and innovation.
The luxurious voyage begins at the front of the Gaysorn Amarin, where you will be stunned by the bold LV façade. It showcases vast diamonds from LV’s iconic monogram pattern framed by grey and golden antique columns. The electric yet classy design illuminates the busy streets at night and sets the tone for the experience. The immersive Visionary Journeys exhibition presents the alluring narrative of the Maison’s legacy. Designed by the award-winning architect Shohei Shigematsu, affiliated with the globally acclaimed architectural firm OMA, the exhibition comprises five captivating sections: Trunkscape, Origins, Icons, Collaborations, and Souvenirs.
Trunkscape features a mesmerizing tunnel of 96 vintage trunks. Displayed with large, ever-changing digital visuals of sea sunset, picturesque highway, and cosmos in the background, the grand tunnel creates a kaleidoscopic atmosphere. The Origins room will impress history lovers, revealing Louis Vuitton’s early inspirations. The space is built like a ship cabin, continuing the travel theme and signalling that the Maison originated as the travel trunks atelier, with the archival images and other historical materials around the room and on the walls and ceiling. The Icons section pays homage to 25 years of iconic bag designs, presented within acrylic bubbles as modern masterpieces. In Collaboration, the fusion of art and luxury comes to life through partnerships with visionary artists like Yayoi Kusama and Takashi Murakami. Concluding with a vibrant souvenir room inspired by Bangkok’s colourful Train Market, where the visitors can collect a little LV souvenir, the exhibition promises enlightenment and delight for fashion enthusiasts and cultural explorers alike.
Nestled beside the exhibition is Le Café Louis Vuitton, the verdant oasis with botanical-inspired interior designs and tantalising treats adorned with the Maison’s signature motifs. Furnished with the iconic Objets Nomades and Monogram parquet flooring, this epitome of sophistication and style is given a cultural twist with Thai motifs, such as the weaving on the tables, painted trunks depicting Wat Arun temple, and the beloved Louis Vuitton’s Vivienne doll showcasing the famous “Wai” greeting. The sweet treats are impossible to resist: from cakes and parfaits in various flavours to rich coffee and ice cream, the café creates an inviting moment of indulgence. The delicious Mango Sticky Rice Fizz and Mango Tart are unique to Bangkok and cannot be found in the LV Cafés in France and Japan, for they are made with Thai Golden mango, the fragrant and juicy fruit.
If a bite of LV-monogram adorned Flower Blossom Cake is not enough, you can enjoy a sophisticated meal at the Restaurant Gaggan at Louis Vuitton, Maison’s first restaurant in South Asia. It is helmed by the celebrated Indian chef Gaggan Anand, who married Louis Vuitton’s elegance with the vibrant flavours of Thai cuisine. In this world of sophistication and opulence, every dish on the seasonal menu is a masterpiece of culinary innovation inspired by the five elemental flavours. Both lunch and dinner menus are available, and clients seeking a truly exclusive experience can opt for the private dining room, offering a front-row seat to Chef Gaggan’s culinary genius.
On the second floor, the Louis Vuitton store also presents a contemporary shopping experience, boasting an exclusive selection of creations such as the Alma Nano Rainbow series and the LV Trainer Upcycling sneaker in limited quantities. This vivid and inviting space showcases both men’s and women’s collections and offers personalisation through hot stamping with a special “Nong Vivienne” design created especially for the opening.
When in Thailand, visit LV The Place Bangkok, where every moment is an intriguing blend of art, fashion, and culinary excellence. It is a truly unforgettable escape into the world of Louis Vuitton.
Article edited by Anastasia Fedosova
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