In a breathtaking ode to elegance and sophistication, the heart of Milan pulsated with unparalleled fervour as LDR22 celebrated the grand inauguration of its first European Boutique Showroom Agency. Nestled within the historic Palazzo Meli Lupi di Soragna on Via Manin 13, this momentous occasion was marked not only by an illustrious assembly of luminaries but also by a profound commitment to humanitarian causes.
The star-studded preview party, held on December 14th, was an ethereal affair, graced by luminaries from the realms of art, fashion, and design. Among the esteemed guests were luminaries like Donatella Versace, the visionary Creative Director of Versace; Roberto Bolle, the globally acclaimed Italian Ballet Dancer; Alessia Marcuzzi, the multifaceted Italian Actress & TV Presenter; and other icons who lent their radiance to the affair. Lucio Di Rosa, the visionary force behind this opulent venture, hails from over two decades of profound involvement with esteemed design houses like Giorgio Armani, Versace, Elie Saab, and Dolce & Gabbana. With an unwavering focus on cultivating symbiotic relationships between iconic and emerging brands with the entertainment industry and international celebrities, the ethos of LDR22 encapsulates the Art of Celebrity Pairing.
Lucio Di Rosa, the Founder and owner of LDR22, expressed his vision, stating, “Having a European-based boutique showroom in Milan has become more imperative than ever. Our space showcases products and offers international press office corporate consultancy & editorial capabilities, further enhancing our global offerings.” Conceived as a refined sanctuary, meticulously pays attention to detail. Partnering with Fornasetti, renowned for its whimsical magic, the showroom dazzles with key design pieces, home accessories, and porcelain creations, crafting an unprecedented concept that breathes new life into Milan’s artistic landscape.
As the realm of competitive celebrity award seasons looms, the timing couldn’t be more auspicious for this avant-garde initiative. With an array of services spanning celebrity activations, event planning, charity partnerships, and talent scouting, aims to redefine luxury and sophistication on a global scale. Moreover, embracing a philanthropic spirit, LDR22 has forged an alliance with Save the Children as its official charity partner. Angela Ahrendts DBE, Board Chair of Save the Children International, lauded this alliance, expressing how this partnership uniquely positions to make a meaningful impact on the lives of children and families worldwide. Beyond its fashion domain, the Milan showroom aspires to be an active participant in the contemporary art scene. Under the guidance of art consultant Jessica Tanghetti, the space endeavours to create dialogues with national and international artists and galleries, fostering new narratives on the fusion of fashion and art. Tanghetti elucidated, “LDR22’s artistic project represents a convergence of detail, research, and tradition juxtaposed with modernity. It’s a canvas for philanthropic endeavours, inviting diverse voices from the art world to engage in meaningful dialogues.”
LDR22’s advent in Milan transcends the boundaries of mere fashion exhibition, embracing a holistic approach that interlaces fashion, philanthropy, and artistry into a tapestry of unparalleled beauty and compassion. As Milan basks in the radiance of this new artistic haven, a celestial fusion promises to redefine paradigms and foster a renaissance in the worlds of fashion and art.
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